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About The Yellow River
Its title refers to the democracy of vision
from Atget to Kertész
Michael Phelps
Walker Evans and Ansel Adams
George Lois: The Big Idea: On Creating the Big Idea Taylor Galloway About The Yellow RiverFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics
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